Toggle "Already top-3" on any row you're already ranking for in the 5-mile zone — those will be excluded from the incremental totals. Edit volumes and $/call to match your real numbers.
All numbers below exclude keywords where you're already ranking top 3 — this is purely the lift you'd gain.
Community Plan · 5 mi
City Plan · 10 mi
New customers / month
0
0
Gross revenue / month
$0
$0
Annualized revenue
$0
$0
Recommended monthly retainer
$0
$0
ROI multiple
0×
0×
Days of new revenue to cover our fee
— days
— days
The real ROI is property management, body shop, and dealership accounts.
The numbers above count one call per new customer. That's the floor — most individual drivers only need a tow once or twice a year. The real money in towing is the recurring B2B relationships, and those start the same way: somebody finds you in the top 3, has a good experience, and remembers your number. Here's what those accounts look like:
One property management contract
illegal-parking tows
Apartment complexes contract one towing company for unauthorized vehicles. $250 × 12–24 calls per property per year = $3,000–6,000/year per property. Many companies hold dozens.
One body shop / dealership
recurring vehicle moves
Body shops need cars hauled to their lot constantly; dealerships move inventory and trade-ins: $200 × weekly = $10,400/year from a single business relationship.
Repeat callers + referrals
the neighborhood network
In Inglewood/South LA, one good tow earns the next call from the customer, their family, and their neighbors. Reviews compound — every 5-star earns the next 10 searchers who land in your top-3.
The calculator above is the floor — first call only. The customers you win from top-3 rankings include the property managers, body shops, and dealerships who become recurring B2B accounts worth thousands a year each.
How this compares to Google Ads
You have another way to reach these same searchers: paid Google Ads. Here's an honest side-by-side at the same monthly investment — using an industry-average return on ad spend, not optimistic numbers. We don't sell Google Ads; this is here so you can see your options clearly.
Industry-average Google Ads ROAS
: 1
Revenue per $1 of ad spend. Industry average runs 2:1–4:1 (WordStream, Nielsen, Databox surveys). Default 3:1 sits at the favorable end of that range. Editable.
Community Plan · 5 mi
City Plan · 10 mi
Monthly investment
$0
$0
Revenue — this plan (organic top-3)
$0
$0
Revenue — same spend on Google Ads
$0
$0
Return per $1 — this plan
0×
0×
Return per $1 — Google Ads
0×
0×
The honest caveats — read these both ways
Google Ads is faster to start. Paid ads can drive traffic the day they're switched on. Organic rankings take time to build — though in your case, that work is already done.
Google Ads stops the day you stop paying. It's rented traffic. Organic rankings are an owned asset that keeps working between payments — though they do slip without ongoing maintenance.
ROAS varies enormously by campaign quality. The industry average assumes competent management. Towing is one of the most competitive paid-search categories — "tow truck near me" CPC routinely runs $15–40, and click fraud is a real problem — so net ROAS for new accounts often falls well below the industry average.
The two channels work differently. Ad spend buys clicks directly; the SEO retainer maintains an asset that generates clicks. Same dollar amount, different mechanics — that's why the per-dollar returns differ.
Where these numbers come from
Map-pack top-3 click-through rate (26%): BrightLocal Local Consumer Search Behavior Study 2024 + Whitespark Local Search Ranking Factors. Top map-pack position alone gets ~17% of clicks, positions 2 and 3 get ~5% and ~4%.
Search-to-call conversion (12%): LocalIQ and emergency-services industry benchmarks. Towing has the highest local-search conversion rate of any service — customers are mid-emergency (broken down, accident scene, locked out) and call the first or second tow company they find. Almost no comparison shopping. Industry runs 10–18% for emergency services.
5-mile vs 10-mile reach (1× vs 1.9×): Calculated from your base at 3519 W 108th St, Inglewood (90303). 5-mile radius (~550K residents): all of Inglewood, most of Hawthorne, Lawndale, Gardena; parts of South LA (Westmont, Hyde Park, Lennox), Westchester, and Compton's west side. Dense urban catchment. 10-mile radius (~1.8M residents): all of Inglewood, Hawthorne, Gardena, Lawndale, Lennox, Westchester, Culver City, El Segundo; most of Torrance, Manhattan Beach, Hermosa Beach, Redondo Beach, Carson, Compton; northern Long Beach, parts of South LA, Watts, Vermont Knolls, South Gate, Lynwood; ~10% Pacific Ocean on the western edge. Built from US Census 2020 city populations + actual land footprint. Raw population ratio ≈ 3.3×; de-rated to 1.9× because Google Maps weights proximity heavily.
Per-call revenue uses industry-average tickets sized by keyword intent. Standard towing keywords ("towing", "tow truck", "tow truck near me", "towing near me", "towing service near me", "Inglewood towing", "towing service Inglewood") use $200 — the average per-call tow ticket in urban LA (5–25 mile hookup + mileage). Roadside assistance uses $100 (jump-starts, lockouts, tire changes — smaller jobs). Emergency towing uses $250 (accident-scene work with additional hookup fees + mileage). These count one call per new customer — no repeat callers, no recurring B2B accounts.
Retainer percentage (10%): Local SEO retainer industry norm runs 8–15% of incremental MRR (Search Engine Journal, LocalIQ).
Every input on this page is editable — swap in your own real numbers and the totals will recalculate live.